Trust Matters in Client Relationships
Client relationships are always the most crucial part of any legal practice. I think even more so in the area of litigation. The bond of "Trust" is very critical as the client's case moves through its various phases.
An interesting blog post on The Trusted Advisor, Innovation: The Critical Link to Trust highlights the need for trust as companies look to innovate and create.
If you are optimistic, you are a creator. If you are pessimistic, you are a victim.
Paraphrasing, high-trusting people believe that life is good, and that they are in control of their lives. Non-trusting people believe life is fundamentally unfair, and that other powers are in control of their lives.
You want to increase innovation? Hire optimistic, high-energy people; shun conspiracy theorists. And why does this work? Because they trust each other.
How wonderful the world would be if we could all be around such optimistic people all the time. I just listened to someone today who commented his son was thinking of going into law. He told his son to go into any area other than Personal Injury or Medical Malpractice so he would be around happier people. I know, obviously he has not met your clients (or mine).
Trust is what assists us in helping make our clients happy or at least in their accepting of what life is throwing at them. We sometimes need to overcome the "conspiracies" to help them accept the life is not always fair. I have found that the trust I have built with a client assists them in accepting the outcome of their case regardless of what that may be. I also know that I can not please everyone no matter what trust level we have built.
If you want to increase your business, if you want to build your litigation practice, Trust must be built and maintained in all your relationships.